Endemol, the Dutch inventors of the Big Brother format and announced that the Big Donor Show that they showed on Dutch TV this week was a hoax.
The show attracted huge condemnation, especially from organ Donor charities however Endemol claim that it was an attempt to highlight the issue of donor shortages.
TV presenters in Holland encouraged viewers to text in their vote to decide who should get the terminally ill patient's organs. I don't know if these texts were premium rate or not but if this happened in the UK we'd all want our money back, I think the true message of the show would be lost !!!